Business of Success Podcasts

NO MORE COLD CALLING™: The Breakthrough System That Will Leave Your Competition in the Dust

Every day thousands of salespeople and business owners spend hours making cold calls, even though they can’t turn more than 3 percent of cold prospects into customers. If they used referral selling instead, their prospects would become customers between 50 and 90 percent of the time.

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In this interview with Alan Rothman, author Joanne S. Black shares valuable, practical advice from her groundbreaking new book “NO MORE COLD CALLING: The Breakthrough System That Will Leave Your Competition in the Dust” .  Listen in as Joanne shares with us why cold calling and other ineffective prospecting techniques persist even though most sales reps know they don’t work. You will learn how to harness the power of referral selling to boost sales, reduce stress and bring in your ideal customers.

Joanne S. Black is a sales strategist, business consultant, speaker and seminar leader. Her clients include California State Automobile Association, Charles Schwab, KPMG and The Mechanics Banks. For more information check out www.NoMoreColdCalling.com.

How to Make Money on Ecademy with Fraser Hay

Sit back and be prepared for plenty of motivation, inspiration and pure entertainment from the high energy, Highlander - The Scottish entrepreneur and marketing mentor extraordinaire, Fraser Hay; He is the  Ecademy member who within 8-months of joining the on-line network used his marketing savvy to optimize the on-line business and wealth creation opportunities within the network to achieve outstanding success and phenomenal financial reward. 

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Hay, who has written the book How To Make Money on Ecademy, shares with us his inside secrets to using the mentoring and interactive online network to achieve extraordinary business success; irrespective of what business you're in. Hear some great real life success stories and how he achieved such amazing success with Ecademy, and of course, you will hear how you can too!   

Also, listen in as the Highlander Hay, outlines how you can become a part of his unique Ecademy Club (normally costs $400) absolutely FREE!

Interview with Never Eat Alone author, Keith Ferrazzi

If you're actively involved in building a network that increases your sphere of influence, then you really won't want to miss this is a very fine interview with Keith Ferrazzi, founder and CEO of Ferrazzi Greenlight and author of the highly acclaimed, Never Eat Alone: And Other Secrets to Success, One Relationship at a Time.  Ferrazzi, who according to both Forbes and Inc Magazines is one of the world's most "connected" individuals works on the premise that your "network is your net worth." Here Ferrazzi shares with us his timeless strategies for getting ahead in business and in life.

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Listen in as Ferrazzi discusses with Alan why so many people are disgruntled as they stand on the sidelines and watch younger and less experienced co-workers getting promotions ahead of them despite the fact that they have less practical on the job experience. For Farrazzi the explaination is really simple; the boss either likes them more, or indeed they happen to know someone who has helped them in the process. Also, hear the six things you can start doing right now that will lead to your success. 

This is a classic interview and is packed full of great motivating and practical advice!

Primal Branding with Patrick Hanlon

Ever wondered why some products mean something to us, while others do not? Or what's the magic glue that tightly holds consumers to brands such as Google, Mini Cooper, Oprah and others? And why do so many brands with great product innovation, perfect location, terrific customer experience, even breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have?

The answer lies herein. Listen in as we speak to Patrick Hanlon, founder of Thinktopia and author of Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future as he reveals the seven factors known as Primal Codes and shows us how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand.

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Hanlon's book is an amazing read and gives us a provocative view of classic branding. What makes this book different from the hundreds of other books on branding, is that it looks at brands as a belief system that creates a brand community. The book also provides a prescriptive element and the seven codes of primal branding can be applied to any brand; whether it's a product, service, city, personality or social cause. This is a fascinating read.  It's almost like Hanlon's discovered the Holy Grail of great branding!

To get the flavor of Primal Branding why not Click here to watch the movie!

Patrick Hanlon has worked on such famous brands as Lego, Absolut, General Motors, Pepsi International, Sears, Bell South and IBM as a senior executive at one of the world's most creative advertising agencies went on to found Thinktopia and shared his proprietary new primal branding construct with marketers from Target, Starbucks, American Express and many Fortune 500 companies.

BOS Interview of the Week With Future Shop Author Daniel Nissanoff

Believe it or not, the following Business of Success interview is worth at least $2,200 to you! Because according to Daniel Nissanoff, author of Future Shop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell and Get the Things We REALLY Want,  your house is overflowing with thousands of dollars worth of unused or unwanted objects. Indeed, it is estimated that the average household has $2,200 worth of unused items.  And it gets better than that: It seems that all of our possessions have that one thing we're all looking for - a residual value!

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In this interview you will hear how in the last year alone, over $44 Billion worth of goods were sold on eBay. You'll also hear how 700,000 people actually make their primary income on eBay, and how only only 5% of the 180 million people who have traded on eBay, have actually ever SOLD on the platform. 

This is a fantastic interview. You will discover how to leverage the auction culture so that you don't miss out and can reclaim that new income opportunity that's rightfully yours. This is your chance to cash in on the paradigm shift in the on-line auction culture, because with the advent of the "Drop Off" stores opening up around the country, you now have no excuse for keeping all that junk that's been cluttering your home!

Don't forget fols; one man's junk is another man's treasure!

This interview has it all and gets our vote as 'BOS Interview of the Week.'

Crowning the Customer with Feargal Quinn

In this interview we take you across the Atlantic Ocean to Dublin, Ireland where we hook up with Feargal Quinn, the supermarket magnate, who also happens to be an Irish Senator and the author of the international best seller, Crowning the Customer. In his homeland Quinn is a household name, and in international business circles, he is widely recognized as one of the greatest retailers in the world.

In this interview Quinn shares with us the secrets to his success. Listen in and learn about the The Boomerang Principle; the essence of which is all about a good customer experience, so that your customers come back for more. A principle that is successfully instilled throughout his organization and sets the standard for supermarket chains and businesses throughout the world.  Wearing the crown as the Master of Loyalty, Quinn is also accredited with creating the first and most successful loyalty program in the world. His loyalty principles are replicated by business the world over. And his simple approach to loyalty? Reward your loyal customers!

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Even though this is a 30 minute packed interview (with commercials edited out!), the charming and entertaining Senator Quinn leaves us wanting more as he shares many anecdotal examples of how he has crowned the customer and customer is king!  And that folks, is the real measure of a great interview!

And as for the book? Well it is also excellent and worthy of the Five Star reviews it received on Amazon. Indeed one reviewer, bought multiple copies of Crowning the Customer to give away to everyone who claims to understand customer care. This book is a real hands-on guide for anyone running a business and well worth a read!

Why Johnny Can't Brand -- But Schley Certainly Can!

On BOS, we've interviewed so many experts on branding, that it's just not funny! Some have been great and others have been... just mediocre. But let me assure you, this next interview is one of the more practical and entertaining interviews we've done on branding so far. This one should by now be on your must hear list of of great BOS branding interviews!

 

So sit back and be prepared to go back-to-basics with branding expert Bill Schley of David Inc. and author of Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea.  Listen in as Bill outlines some of the 17 critical elements of creating a winning brand (all of which you'll find in the book of course!) and hear some great examples of companies who have moved to the #1 spot in their industries by simply defining their Dominant Selling Idea (DSI).  If you happen to think that you're above the back-to-basics approach, be warned -- failure to do so could seriously damage your brands health!

Take this recommendation from one who has been privy to some of the greatest branding experts in the world. Listen to the interview and get a copy of the book -- it's essential to healthy branding.

The 30-Second Dinosaur

If you're working in an Ad agency putting together a 30-second TV or radio spot commercial for your client, you're not going to like what our next guest has to say. According Joseph Jaffe, author of Life After the 30-Second Spot, if you haven't figured out the "bold mix" of alternatives to traditional media, you may need to start looking for a new job as the 30-second spot becomes the dinosaur of the marketing and advertising mix.

In his book Life After the 30-Second Spot, Jaffe explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book claims to be every marketer's road map to "new marketing."

Listen in as Jaffe gives a great interview with Alan Rothman and discusses his motivation for writing the book, his philosophy on marketing and advertising along with strategies that will work and why. So if you're planning on staying in an advertising agency for any amount of time, you'd better listen in!
             

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Also check out Joseph Jaffe's Blog Jaffe Juice for more information and marketing trends and ideas.