Every day thousands of salespeople and business owners spend hours making cold calls, even though they can’t turn more than 3 percent of cold prospects into customers. If they used referral selling instead, their prospects would become customers between 50 and 90 percent of the time.
In this interview with Alan Rothman, author Joanne S. Black shares valuable, practical advice from her groundbreaking new book “NO MORE COLD CALLING: The Breakthrough System That Will Leave Your Competition in the Dust” . Listen in as Joanne shares with us why cold calling and other ineffective prospecting techniques persist even though most sales reps know they don’t work. You will learn how to harness the power of referral selling to boost sales, reduce stress and bring in your ideal customers.
Joanne S. Black is a sales strategist, business consultant, speaker and seminar leader. Her clients include California State Automobile Association, Charles Schwab, KPMG and The Mechanics Banks. For more information check out www.NoMoreColdCalling.com.