Patrick Hanlon: Primal Branding: Create Zealots for Your Brand, Company, and Your Future
This provocative book on branding will challenge the set beliefs we have of classic branding. Primal Branding reveals the seven factors known as Primal Code and shows us how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. An excellent book (*****)
David G. Thomson: Blueprint to a Billion
The 7 Essential Steps to Achieve Exponential Growth (*****)
Joseph H. Ellis: Ahead of the Curve
If you've heard the interview then you may want to read the book --it's the commons sense guide to forecasting business and market cycles
Joel Greenblatt: The Little Book That Beats The Market
For a little book, it's big on investment advice!
Jon M. Huntsman: Winners Never Cheat
Self-made Billionaire Speaks Out on Honesty & Generosity, hear his interview with Alan Rothman by clicking on the BOS Billionaires Club category on our blog!
John C. Bogle: The Battle for the Soul of Capitalism
Just like Bogle's interview, the BOS Team gives his book a five star rating too! (*****)