Business of Success Podcasts

The Well-Timed Strategy with Peter Navarro

If you're an invester in the stock market, a business owner or entrepreneur you'll understand how an economic downturn can impact dramatically on your bottom line.  And if you're very savvy, you'll also know how to navigate your way through the ups and downs of the business cycles, through recessions and expansions.  But if you don't... fear not. We have the answers right here as we explore how you can make money on the downturn of a business cycle, rather than losing your shirt!

Listen in as Alan talks to Peter Navarro, business professor at the University of California, Irvine and author of three great books If It's Raining in Brazil Buy Starbucks and When the Market Moves Will You Be Ready?: How to Profit From Major Market Events. Navarro's thrid and latest book The Well-Timed Strategy: Managing the Business Cycle for Competitive Advantage is the subject matter of this interview and we delve deep into the business cycle risks and opportunities as Navarro reveals why the business cycle is an even more powerful P&L driver that you may realize!

Cliick Here to Listen

In this intervew you'll discover a number of contrarian and counter-cyclical strategies and tactics that the smarter investors and executives are using to make money off the business cycle.  Navarro gives us example after example of what the smart ones are doing to profit in the face of oil price spikes, trade wars and other macroeconomic events that have most investors and CEOs running for cover... NOT to be missed!

Power Trading with Michael Parness

If you've seen your investments in the stock market dwindle into a worthless load of share certificates only good for papering the wall with, then you'll definitely take pleasure in listening to this next Business of Success interview. Here we speak to Michael Parness who back in 1998 as a struggling playwright and screenwriter decided to leave the stability of his sports memorabilia business to take up his craft full-time. Then on the advice of a stockbroker, he invested his nest egg of $150,000. But October 1988 crash gutted his portfolio by 80 percent and his stocks failed to recover.  Now this is where it all gets interesting. Broke and living in a tiny low rent apartment, Parness in 1999 set out to exact his revenge, and did so admirably. He opened an Ameritrade account and within 15-months he turned his $33,000 into SEVEN MILLION DOLLARS! 

Click Here to Listen

This is a wonderful opportunity to hear Michael Parness, author of Rule the Freakin' Markets and Power Trading Power Living as he shares with us how to profit in any market, Bull or Bear.  Listen in and discover how he turned his failires around and beat the market, hear what stocks to watch out for, and what opportunities there are for trading in the market right now.

 

Parness went on to found Trendfund.com and is now lead financial advisor, guiding thousands of subscribers who seek his trading expertise in both bull and bear market conditions. Using his an online persona; his trading name, "Waxie," is a nod to a former career in sports memorabilia.

Interview with Never Eat Alone author, Keith Ferrazzi

If you're actively involved in building a network that increases your sphere of influence, then you really won't want to miss this is a very fine interview with Keith Ferrazzi, founder and CEO of Ferrazzi Greenlight and author of the highly acclaimed, Never Eat Alone: And Other Secrets to Success, One Relationship at a Time.  Ferrazzi, who according to both Forbes and Inc Magazines is one of the world's most "connected" individuals works on the premise that your "network is your net worth." Here Ferrazzi shares with us his timeless strategies for getting ahead in business and in life.

Click Here to Listen

<

Listen in as Ferrazzi discusses with Alan why so many people are disgruntled as they stand on the sidelines and watch younger and less experienced co-workers getting promotions ahead of them despite the fact that they have less practical on the job experience. For Farrazzi the explaination is really simple; the boss either likes them more, or indeed they happen to know someone who has helped them in the process. Also, hear the six things you can start doing right now that will lead to your success. 

This is a classic interview and is packed full of great motivating and practical advice!

Primal Branding with Patrick Hanlon

Ever wondered why some products mean something to us, while others do not? Or what's the magic glue that tightly holds consumers to brands such as Google, Mini Cooper, Oprah and others? And why do so many brands with great product innovation, perfect location, terrific customer experience, even breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have?

The answer lies herein. Listen in as we speak to Patrick Hanlon, founder of Thinktopia and author of Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future as he reveals the seven factors known as Primal Codes and shows us how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand.

Click Here to Listen

Hanlon's book is an amazing read and gives us a provocative view of classic branding. What makes this book different from the hundreds of other books on branding, is that it looks at brands as a belief system that creates a brand community. The book also provides a prescriptive element and the seven codes of primal branding can be applied to any brand; whether it's a product, service, city, personality or social cause. This is a fascinating read.  It's almost like Hanlon's discovered the Holy Grail of great branding!

To get the flavor of Primal Branding why not Click here to watch the movie!

Patrick Hanlon has worked on such famous brands as Lego, Absolut, General Motors, Pepsi International, Sears, Bell South and IBM as a senior executive at one of the world's most creative advertising agencies went on to found Thinktopia and shared his proprietary new primal branding construct with marketers from Target, Starbucks, American Express and many Fortune 500 companies.

Exclusive with John C. Bogle - Founder of the Vanguard Group

If you're one of the few people who doesn't know who John C. Bogle is, then let me tell you. According to Fortune Magazine John C. Bogle is designated one of the  four "Giants of the 20th Century" in the investment industry, along side other greats such as, Warren Buffet, Peter Lynch and George Soros and Time Magazine ranks him in the top 100 most influential people in the world. 

                       Click to Hear John Bogle Exclusive

In this exclusive interview with Alan Rothman on the Business of Success we talk to John (Jack) C. Bogle, founder of The Vanguard Group and author of The Battle for the Soul of Capitalism: How the financial system undermined social ideas, damaged trust in the markets, robbed investors of trillions -- and what to do about it as he delivers a hard hitting and entertaining account of how corporate America nearly derailed American capitalism and failed investors. 

This interview is a must hear for anyone involved in the investment arena or has an interest in leadership, business ethics or just the fancinating story of how this "Giant" became a self-made billionaire. This is one of the ultimate business success stories!

 

Larry Winget Says "Shut Up, Stop Whining!"

If you're not a success in business or life and have problems that get in your way of achieving success, then we don't want to hear you! After all, your problems are  more than likely all your own fault!

Shut Up, Stop Whining and GET A LIFE: The Kick-Butt Approach to a Better Life's author Larry Winget says it's time to get on with the business of taking personal responsibility. Winget who's also a highly successful motivational speaker to 400 of the Fortune 500 companies and the highest paid non-celebrity speaker in the USA talks us through the power of personal  responsibility and tells us why moaning about your circumstances wont make one bit of difference to your situation.   

SHUT UP & Click Here to Listen

Join the Busines of Success resident host, Alan Rothman as he talks to The Pitbull of Personal Development, Larry Winget in this thoroughly enjoyable interview - Winget humourously rationalizes his no nonsense philosophy of taking charge of your own life. So folks it's now time to Shut, LISTEN and then Stop Whining!