In this interview we take you across the Atlantic Ocean to Dublin, Ireland where we hook up with Feargal Quinn, the supermarket magnate, who also happens to be an Irish Senator and the author of the international best seller, Crowning the Customer. In his homeland Quinn is a household name, and in international business circles, he is widely recognized as one of the greatest retailers in the world.
In this interview Quinn shares with us the secrets to his success. Listen in and learn about the The Boomerang Principle; the essence of which is all about a good customer experience, so that your customers come back for more. A principle that is successfully instilled throughout his organization and sets the standard for supermarket chains and businesses throughout the world. Wearing the crown as the Master of Loyalty, Quinn is also accredited with creating the first and most successful loyalty program in the world. His loyalty principles are replicated by business the world over. And his simple approach to loyalty? Reward your loyal customers!
Even though this is a 30 minute packed interview (with commercials edited out!), the charming and entertaining Senator Quinn leaves us wanting more as he shares many anecdotal examples of how he has crowned the customer and customer is king! And that folks, is the real measure of a great interview!
And as for the book? Well it is also excellent and worthy of the Five Star reviews it received on Amazon. Indeed one reviewer, bought multiple copies of Crowning the Customer to give away to everyone who claims to understand customer care. This book is a real hands-on guide for anyone running a business and well worth a read!
Comments