If you're working in an Ad agency putting together a 30-second TV or radio spot commercial for your client, you're not going to like what our next guest has to say. According Joseph Jaffe, author of Life After the 30-Second Spot, if you haven't figured out the "bold mix" of alternatives to traditional media, you may need to start looking for a new job as the 30-second spot becomes the dinosaur of the marketing and advertising mix.
In his book Life After the 30-Second Spot, Jaffe explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book claims to be every marketer's road map to "new marketing."
Listen in as Jaffe gives a great interview with Alan Rothman and discusses his motivation for writing the book, his philosophy on marketing and advertising along with strategies that will work and why. So if you're planning on staying in an advertising agency for any amount of time, you'd better listen in!
Also check out Joseph Jaffe's Blog Jaffe Juice for more information and marketing trends and ideas.