Donald Trump seems to have his hand in everything, from real estate, casinos, television and beauty pageants, watches, and on Tuesday, September 6, 2005, it extended in Orange County, California to signature shirts, suits, and cologne. The Fragrance, 3.4oz at $60 is billed as, "The uncompromising men's fragrance. Persuasive, commanding, determined. It is a passion for power, inspired by the man who demands the best - and achieves it." In essence, it's Donald Trump packaged nicely in a bottle!
In an exclusive interview with Alan Rothman, host of the Business of Success talk radio show, Donald shared his insights on topics that were closest to his heart at the Macy's store at South Coast Plaza, CA. This is the man that ranks number 74 on the Forbes list of the USA's richest people and 228 in the world rich list.
Donald Trump doesn't even stop to draw breath as he proudly states that he's the largest real estate developer in New York. He feels he will always keep his hand in the real estate business. He has entered into exclusive licensing agreements with Estee Lauder for cologne by Donald Trump, and he was also promoting his suit, shirt, and tie collections. For under $1,000 you can have the look, feel and scent of Donald Trump. However, the true question becomes whether being a cloned version will give you the DNA to think like, get access to, and experience the highs and lows that Donald Trump has dealt with in his life?
Clearly, he has reached a point in his career where he will not back away from addressing any issues or subjects thrown at him. When asked if politics is in his future, he shoots back with a resounding "No!" When asked about his position on the war in Iraq, he states, "It's really an unfortunate situation." Anticipating my next question,Trump volunteered that the situation in New Orleans was handled very poorly and showed a clear lack of leadership from the top down.
When asked about Trump's newest version of "The Apprentice" featuring Martha Stewart (who finally ditched the ankle bracelet home confinement device Wednesday) premiering Sept. 21, he indicates "...he and Mark Burnett own the show. They had first considered Mark Cuban, who bombed in his first show. They looked at Richard Branson who suffered a similar fate! They even looked at Tommy Hilfiger and did not see it as a good fit. Donald feels that Martha has an already established track record and following -- these lend themselves to her brand and approach for the show in successfully drawing and audience."
At this point the crowd was building and Donald does not like to disappoint his audience. He knew how to close the deal. Everyone at the event was offered 10 free rounds of golf at the Trump National Golf Club that was opening in Los Angeles, CA. For everyone that purchased 1 of 100 suits, there was an offer of a free Sunday brunch for two at the golf club. And for everyone that purchased a bottle of cologne, there was a signed photograph and copy of his book.
Donald has learned the lessons of the Art of Closing the Deal! He has truly learned how to leverage his brand and be very comfortable playing the crowd.
About the Writer:
Alan Rothman, host of the Business of Success is a successful writer, author and entrepreneur, who has gained access to some of the greatest business minds in the world. He shares the inside secrets of success that can bring abundance and prosperity in life by studying the masters in the field. Donald Trump's newest apprentice Kendra Todd will be appearing on the Business of Success. Make the show your business addition every Sunday 9-11 a.m. (PST).